Call for Papers
Background
Data visualisation is an essential tool for translating complex datasets into actionable insights. In evaluation contexts—ranging from programme assessments to policy reviews—effective visualisation aids in exploring patterns, clarifying relationships, and presenting findings. The process encompasses data collection, transformation, exploration, and presentation, each demanding thoughtful design decisions. Effective visualisations must account for the nature of the data as well as the needs and literacy levels of diverse audiences. A viewer's engagement is often determined within seconds; thus, the manner of presentation can significantly influence whether key messages are comprehended, overlooked, or mistrusted. This symposium introduces core methods and frameworks for crafting impactful data visualisations, with a focus on generalisable techniques applicable across disciplines. Special attention will be given to addressing uncertainty, complexity, and the perspectives of varied stakeholders.
Goal/Rationale
This symposium aims to explore how data visualisation methods can be employed to create informative, interactive, and memorable visuals tailored to different audiences within evaluation settings. By considering factors such as domain expertise, digital literacy, and context of use, participants will develop effective strategies for communicating complex data. To achieve this, we propose a structured process model that includes:
- A comparative analysis of common visualisation methods;
- Practical guidelines for aligning visualisation techniques with specific stakeholder needs—such as analysts, decision-makers, or the general public;
- An evaluation of tools like Python, R, Tableau, and Power BI for implementing these methods.
Scope and Information for Participants
This symposium focuses on enhancing the clarity and effectiveness of data visualisations by recognising the varying needs of different audiences. Understanding what works for whom, and in what context, is essential for designing impactful visuals—particularly in complex evaluation domains. Through the exploration of practical methods and adaptable frameworks, participants will discuss how improved visualisation design can enhance communication, reduce costs and consultation times, and support training in data literacy. The expected outcome is a collaborative action plan for developing a flexible model that guides the selection and application of visualisation methods, ultimately improving data understanding and stakeholder engagement.